Mike Capetanakis is the principal of MCDM Strategic Direct Marketing which designs, implements, and facilitates direct response projects for new or existing businesses. He specializes in acquiring and retaining customers from all Online and Offline media channels using his marketing experience and copy/ creative design ability. His Email Drip copy has proven to increase customer retention by 25-50%. and he is an expert in New Business Development and forming Strategic Alliances both in USA and Internationally.
At Net Marketing Alliance/Trump Institute, whom he joined after selling his company- Success Publishing Group; publishers of Compton’s Encyclopedia. He managed their $50 million marketing budget to produce 800,000 affluent leads for the Donald Trump, David Bach & Duchess of York/ Sarah Ferguson financial education seminar brands. He was responsible for producing leads using all Multi-Media channels: mailing 100 million pieces/year, buying DRTV/radio time, Space ads, creating their Email promotions and Websites. The results of his lead acquisition program and strategic development of the Women’s Financial Conference increased sales by150% from $80 million to over $250 million.
In 1987 he moved to Chicago and joined Encyclopaedia Britannica to manage their Mail Order profit center as their youngest Vice President in their history. He created many new marketing programs, including the Sesame Street catalog, which produced millions in sales with high profit margins while reducing fulfillment costs. Subsequently as the Compton’s brand was sold to The Tribune Company/The Learning Company, he moved with the Compton’s brand which led to his buying the company brand. As President of Success Publishing Group, he published Compton’s for several years before he sold the company back to EB. He then joined The College Network, an E-learning firm before moving to Utah and managing the marketing of the financial products at the financial seminar company.
He began his direct marketing career over 30 years ago with Columbia House Record Club, a division of CBS where he was mentored by Lester Wunderman, Neil Keating & Rose Harper. For the next several years, his career expanded at Grolier Enterprises culminating in his being appointed their youngest Executive Vice President and Officer by Robert B. Clarke. He was responsible for developing and implementing group sales of tens of millions of dollars with significant profit contributions from club, continuity & loyalty programs. At Grolier, he worked with many licensors including Disney, Dr. Seuss/Random House, Charles Schulz, Jacques Cousteau, Price, Stern and Sloan and others.
Mr. Capetanakis has been a DMA Echo Award judge for many years, a past speaker at DMA conventions and was a past member of the board of directors for the Advertising Mail Marketing Association. He holds an MBA and a BS from Long Island University.